We are currently looking for reinforcement as soon as possible as

IT Marketing & Business Development (m/f/d)

IT Marketing & Business Development (m/f/d)

You design data-driven marketing campaigns, maintain our digital channels, and create content along the customer journey. This includes website/CMS maintenance, social media, newsletters, and campaign setups. You work closely with sales and consulting, prepare content for events, and measure success using KPIs. With creativity and a hands-on mentality, you strengthen our brand perception and build a sustainable pipeline.

Location:Dresden
Work mode:Home-office possible
Employment:Full-time / Part-time / Freelance
Flexible working hours with core hours 10:00–14:00; part-time models possible
Salary:Negotiable

Responsibilities

Your main tasks and areas of responsibility:

  • Designing and implementing data-driven marketing campaigns
  • Maintaining and optimizing our digital channels (website, social media)
  • Content creation along the customer journey
  • Website/CMS maintenance and technical optimization
  • Social media management and community engagement
  • Newsletter creation and marketing automation
  • Close collaboration with sales and consulting
  • Preparing content for events and functions
  • KPI measurement and performance analysis
  • Building sustainable lead pipeline

Your main tasks and areas of responsibility:

  • Designing and implementing data-driven marketing campaigns
  • Maintaining and optimizing our digital channels (website, social media)
  • Content creation along the customer journey
  • Website/CMS maintenance and technical optimization
  • Social media management and community engagement
  • Newsletter creation and marketing automation
  • Close collaboration with sales and consulting
  • Preparing content for events and functions
  • KPI measurement and performance analysis
  • Building sustainable lead pipeline

Who we are looking for?

What you should bring:

  • Completed degree/training in marketing, communication, media, or comparable – alternatively relevant practical experience
  • Experience in digital marketing, content creation, and social media management
  • Analytical mindset and routine in handling KPIs/reporting
  • Excellent German written and verbal skills; basic English advantageous
  • Independent, structured work style as well as team capability

Required Skills

Education/Degree

Completed degree/training in marketing, communication, media, or comparable – alternatively relevant practical experience

Digital Marketing

Experience in digital marketing, content creation, and social media management

Analytical Thinking

Analytical mindset and routine in handling KPIs/reporting

Language Skills

Excellent German written and verbal skills; basic English advantageous

Work Style

Independent, structured work style as well as team capability

Marketing Tools

Marketing and campaign tools (e.g., Ads Manager, newsletter/automation)

CMS Knowledge

CMS maintenance (e.g., WordPress, Typo3) and basic web understanding

Social Media

Social media planning, editorial work, and community management

Content Production

Content production (text, image, simple video/reel formats)

Preferred Skills

SEO/Analytics

Basics in SEO/analytics and conversion optimization

Design Tools

Basic knowledge of design/video editing tools (e.g., Adobe, DaVinci, Canva)

Event Organization

Event/trade show organization, collaboration with sales/bid teams

AI Tools

AI-supported content workflows (prompting, automation)

Why Helm & Walter? What we offer you

Flexible Working Hours

Flexible working time models, hybrid working, 30 days of vacation

Autonomy

High autonomy, creative freedom, and budget scope

Training

Training (e.g., SEO, performance, content, tools)

Modern Equipment

Modern tools and workspaces at the Dresden location

Work Environment

Collegial environment, short paths, tangible impact

What you can expect from us:

  • Permanent employment and performance-based salary
  • Very flexible working hours and vacation time - even at short notice
  • Air-conditioned and ergonomic workplace according to your wishes
  • Modern development tools and methods
  • Free drinks and snacks
  • A friendly, uncomplicated work environment and respectful "Du" culture
  • Opportunities to contribute and develop yourself and us further
  • A strong team that doesn't leave you alone
  • Diverse tasks, partly according to your own interests and strengths